Change Behaviour
Use this toolkit when behaviour change is your goal
This toolkit offers practical strategies and methods for engaging and shaping people’s behaviour. Make behaviour change easy to understand and do.
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What’s in this toolkit?
PATTERNS
Behaviour Change Pattern Deck
This pattern deck cuts through complexity, offering straightforward, science-backed tactics to change behaviour. Ideal for those who aim to guide teams and clients towards effective behavioural influence, without the jargon.
Use when:
✓ You need to influence behaviour effectively.
✓ Your team or client is stuck in traditional thinking.
✓ You're navigating complex behavioural challenges.
TOOL
Behaviour Change Strategy Matrix
This tool helps you easily pick the right behaviour change strategy. It sorts approaches based on how tough the change is and how ready people are. It helps you discuss behaviour on a deeper level and simplifies you decide how to tackle behaviour changes.
Ready for more?
Use when:
✓ You're at the planning stage, needing a clear behaviour change strategy.
✓ Your project feedback suggests current strategies aren't effective.
✓ You're facing resistance to change in your project or initiative and need new options.
TOOL
Behaviour Change Pathways Canvas
This tool helps you to identify and plan for the different steps people go through when changing their behaviour. So that you can design for all the different pathways.
Ready for more?
Use when:
✓ You're mapping behaviour for more targeting solutions.
✓ You're identifying key behaviours, helping to pinpoint exactly where changes are needed and how.
✓ You're finessing your idea and making sure it will have a positive impact.
Wondering if this toolkit is right for you?
Take a sneak peak and discover the ways the change toolkit makes shifting behaviours straightforward and effective.