Decode the universal drivers of behaviour using 25 key questions.

It's not just about identifying problems, but understanding the very behaviours causing them.

Select the most effective strategy based on the behaviour.

Understand the underlying reasons people act.

Craft solutions that lead to more reliable behaviour change.

Support people through change by anticipating their coping strategies.

Mitigate unexpected behaviours before they stall your project’s impact.

Design experiments to test your solution and understand how your changes impact behaviours.

Understand the various psychological needs your solution can address.

Define and prioritise a problem behaviour.

Identify the most influential people in your problem area to define your audience.

Ask key questions around communication, resources, incentives, societal dynamics, and psychology.

Make it Easy, Attractive, Social and Timely.

The strategic tool that aligns business objectives with user behaviour.