Understand people to make smarter decisions
With Insight Sparks
Complete Sparks
£149.99
Taxes may apply
✓ Access all Sparks: Unlock our whole collection of insights and strategies, updated regularly.
✓ Choose Strategies: Pick the perfect strategy for your project.
✓ Best Sparks First: Get recommended sparks based on your challenge.
✓ See Your Impact: Learn to recognise when your influence ideas succeed with associated Insight Sparks.
✓ One-Time Payment: Future Insights are all included.
Insight Sparks
£89.99
Taxes may apply
✓ Get Insight Sparks: New ones released each week.
✓ Understand Deeply: Get to the root of actions and choices.
✓ Know its Influence: Discover how it influences people.
✓ Spot It: Questions and suggestions on ways to reveal it.
✓ One-Time Payment: Future Insights are all included.
Each spark is a key to understand behaviour deeply. It’s about seeing beyond actions to the reasons behind them.
Understanding behaviour opens doors
It can help you…
Grow
Fine-tune personal habits with insights into what drives you.
Innovate
Break new ground by seeing beyond the obvious in human behaviour.
Empower
Help others reach their potential by understanding their behavioral drivers.
Research
Uncover deep insights and trends by diving into the behaviours and why they happen.
Resolve
Tackle conflicts by understanding the underlying drivers at play.
Transform
Ease the path of change by grasping the reasons behind resistance.
What’s inside?
New ways to understand others
Get simple insights into how people’s actions and decisions are formed and sparked.
Get the backstory
See why people act the way they do.
Easy-to-get science
All sparks come from behavioural science - but rest assured, we’ve written in all in a way everyone can understand.
Spot behaviours quicker
Learn to spot and understand behaviours quickly with our handy tips. It’s about knowing the right questions to ask.
Connect the dots
Link what you learn with Insight Sparks to your Influence Sparks for smarter influence strategies. It’s about using insights for better results.
Many ways to understand
New spark added every week
![](https://images.squarespace-cdn.com/content/v1/5ff35b29fbf14e2399fb4239/41997a01-1d14-40f4-b98c-56e0c973f738/18.png")
Peer Reinforcement
We grow with the support from others... but unchecked, it might lead us down the wrong path.
What is it:
How it influences us:
How to identify it:
How to overcome it:
Rules & Regulations
We follow rules set by others… and sometimes we don’t.
What is it:
How it influences us:
How to identify it:
How to overcome it:
Autonomy
We thrive when we are empowered to make are own choices.
What is it:
How it influences us:
How to identify it:
How to overcome it:
Used by teams at:
Reassuringly anchored in behavioural science and behavioural projects but without the science jargon.
How they are made
Combine Influence Sparks with Insights Sparks to build influence loops.
Influence and understanding fuel each other. Learn, improve and grow your impact by knowing why your influence worked… or didn’t. And selecting the right Influence Spark for the task.
Maximise your influence
Influence people and make it stick
Complete Sparks
£149.99
Taxes may apply
✓ Access all Sparks: Insight & Influence (New ones every week)
✓ Choose Strategies: Pick the perfect strategy for your project.
✓ Best Sparks First: Get recommended sparks based on your challenge.
✓ See Your Impact: Learn to recognise when your influence ideas succeed with associated Insight Sparks.
✓ Pay once: Get all upcoming Influence Sparks.
Influence Sparks
£89.99
Taxes may apply
✓ Get Influence Sparks: New ones released each week.
✓ Understand Each: Learn what it is.
✓ Apply It: Discover how-to methods.
✓ Pay once: Get all upcoming Influence Sparks.
