The ABC of designing for behaviour

The ABC of designing for behaviour


 
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Discover

Discover what people are currently doing. 
Method: Behavioural Research. Behaviour Chain

Discover what we want to encourage people to do.
Method: Design intention

Discover where and when the behaviour happens.
Method: Context Analysis in CIS Analysis

Discover who are the people directly involved in the behaviour. 
Method: Individual Analysis in CIS Analysis

Discover who influences the behaviour.
Method: Social Analysis in CIS Analysis

Discover people’s motivation to act.
Method: Motivation profile

 
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Determine

Determine which behaviour focused design type to use depending on a person’s motivation.

Determine and pinpoint the key decisions leading up to that influence a person’s behaviour.
Method: Decision Focus

 
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Design

Design behavioural tests
Method: Trial design using Randomised Controlled Trials

Design, ideate and iterate solutions to change or improve people’s behaviour.
Method: Decision Framework, Nudget ideation tool, Trigger Design, Me-We-Oversee and Change cards

Design prototypes

 
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Deliver

Deliver on ethics 
Method: Ethical Evaluation

Deliver solution at scale

 

Behaviour Design process

Duolingo's feature 'Tracks' guides you to set a daily goal for learning a new language.

Duolingo's feature 'Tracks' guides you to set a daily goal for learning a new language.

Lauren Kelly